Advertising is the totality of written, visual and audio studies carried out in order to encourage people to voluntarily benefit from a product or service, to draw their attention to the product, service, brand. Advertising, which means convincing the target audience to use and try products from the brand, should have original content. In advertising studies, there are basic purposes such as directing consumers' attention to the product, creating selectivity in visual and auditory perception. The advertisements that brands and organizations make to increase their sales charts should always be at a good level and should not harm the value of the brand or its sectoral image. It is possible to briefly answer the question of what is advertising in the form of attracting the attention of customers directly. The goal of advertising is always to achieve commercial success. The characteristics of a quality advertisement are as follows; It should be interesting and attractive. It should surprise the target audience, attract their attention. It should be unique and amazing. It should activate the feelings and desires of the target audience. It should encourage you to benefit from the product or service. It should provide commercial reputation to the brand. It should be oriented to the needs of customers. WHAT ARE THE BENEFITS OF ADVERTISING? Ads can have features that contain different emotions, such as humorous, sensitive, cheerful, energetic, sad, and surprising. Every detail in the content of advertisements should reach the consumer. When consumers watch the current advertisement, they should be curious about the product, believe in the promised aspects about the product and want to try it. Although the goal of ads is always to increase sales, they often have side goals, such as placing the brand in the consumer's mind. The benefits that advertising will provide to brands are as follows; Communication is established between the consumer and the brand with advertisements. Dec. The consumer is reminded of the brand, the brand's innovations are transferred. It increases the awareness of the brand and gives confidence to the consumer. It increases the reliability of the brand and a reliable brand image is created in the minds of customers. It raises sales figures.