What Is Viral Advertising?
By:
Arda Altunel
Sep 22, 2022 - 12:19
Viral advertising is an effort to spread quickly among internet users by using the method of continuous content sharing and e-mail Dec. The most used area is social media video sharing sites. In addition to YouTube, where video is shared directly, it is also often used on social networking sites such as Twitter, Facebook, which allow video sharing in it.
The number of people who can be reached is quite large due to the fact that most of the people who use the Internet have an account on at least one of these sites. This is exactly the purpose of viral advertising. By reaching a wide audience, it does not aim to promote the product advertised directly, but to advertise and spread through an event that is constructed in an interesting way.
It is not necessary to allocate large budgets for viral advertising. The main thing is to convey an event as realistically as possible by creating a good fiction. Most of the time, the fact that the players are amateurs provides an advantage in terms of increasing realism. Even any home environment can be used for advertising shooting. Thus, the effect on people can be increased by giving credibility to advertising. To spread the viral ad, it is enough to have an account on the social networking site.